User friendliness is the name of the game if you want to build a website that will perform well and help you succeed. That sounds like a harmless term but it can be brutally unforgiving if you’ve got it all wrong. You will know if you’re doing it wrong because your bounce rate is going to be way too high and nobody will spend much time on their site. Put some analytics in place so that you can start sussing out your trouble spots and how to fix them. You can even hire someone to do a site audit for user friendly criteria. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.
It only makes complete sense that creating a pleasing place for your visitors to learn will be a good thing. Aside from your content, just getting things done like joining your email list must be fast and involve no work. If you have anything that needs to be filled out, like a form for something – easy does it without asking for too much information. If you have never done any split testing on your site – shame on you, but seriously, you really need to start doing it.
Set Yourself Apart
There are lots of things you can do to set yourself apart but what matters most is that the ways you do this actually work for you. This is part of the strategy with making your visitors nearly instantly aware of what your business provides. This is the thing that every person who finds your website is going to want to know. They want to find out what it is that you can do for them and how they will benefit from it. Have a logo with a short tag line under it on the upper left either in the header or just under it. It’s an informational device and from there the title of the website and the first paragraph on the site will help with the rest.
You can easily make your website stickier when people don’t have a compelling reason to leave. It is best to let a professional ensure your website grabs attention and holds on to potential customers. SEO company near me will make sure your site reads and functions properly, as well as making sure it is ranking properly on Google.
One of the most critical aspects of finding success online is making sure that your website is user friendly. This is going to sound pretty harmless but it can be completely unforgiving when you do it wrong. It’ll be obvious when you get it wrong because your numbers are going to be in the toilet. Get some analytics on your site and start figuring out where the trouble spots are. You might even hire a person to do a user friendly criteria site audit. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.
There is quite a lot of research that shows that your navigation should only be displayed in a couple of different places. Either set it on top of your header or put it right underneath it.
The other location you can place it is on the left handed side or in the left column in your layout. The area to avoid is the right handed side of your site. This means that either you can build a website that is two or three columns big. If you create a three column website, though, you need to make the lefthand column your primary navigational area. The right handed column is where you put other information. For instance, you might want to publish ads, other kinds of creatives or whatever special offers you might want to offer to buyers. It is this layout that people have found to be the most effective.
You know that you should have a contact form on your site, but there are several good reasons for this. There are lots of reasons with two being for Google when they crawl your site, and you may want to be listed somewhere else. Also, people do check out these pages on your site if they’re a first time visitor because they want to know if you’re up and up. I’ve had my cell phone number on a sales page and only one person used it in several years – but it looks good.
It is important for the home page to be as clear as possible and for it to be highly structured and organized. There shouldn’t be any confusion about where they should start. Then your clear processes can be easily followed along with basic offers to them. Not just that but there are some informational pages that every web user is going to expect to see. You can feel free to see these as unrelated to the content as well as the other things that you’ve got to offer. And they’re standard type business site pages such as contact, faq, help pages and the about page. It’s important that these not just be on your home page but that they also be accessible from all of the different pages of your website.
Remember that making your business site user friendly is just a good investment. You can trust the specialists at digital marketing Raleigh NC to design and manage your website with users in mind.