If you have your own business, the you can learn about joint ventures and make them happen. You might even be an expert with them and start up a brokerage. Most JVs happen, though, because two businesses make an effort to work together. You can help the process along by taking stock of your own business, first. Then, while keeping your awareness alert, start trying to find JV candidates.

Your partner for your JV should have a service or a product that will fit together with what you have to offer but that does not compete with you or it. Think about milk and cookies because they do not compete and they go together very well. That is how you must think about finding potential JV partners.

The hardest part of the battle is actually understanding how to find JV partners to help your business. Even though opportunities like this are virtually everywhere, you may not find them right away. When it comes to JV partners, most people can find them because they are not advertised. Whatever level you desire to pursue, you can find these partners, as long as you ask in the right locations. You need to join as many marketing forums as possible, especially if you do IM on the web. What you want to do is network with other IMers in order to turn a profit. Usually, you will find many opportunities. You just have to look for them each and every day.

Another business is only going to want to do a JV with you if you can convince them it’s in their best interests to do so. Your efforts must be especially focused if the business you’re contacting is a leader in their industry. Remember that you won’t be the first person to approach them with a proposal. Many smaller marketers are trying to land JVs with bigger companies, so you have plenty of competition. In such a case, the only chance you have is to present them with an offer that represents a real opportunity for this company. There’s always a chance that you can get in the door, but only if your offer is exceptional and you present it in powerful way. So work on that and structure it in a way that makes them stop and read what you have to say.

You must be very clear and concise about your JV before you attempt to convince other businesses to work with you. The larger the company, the more challenging it will be of course. If you are an IM marketer looking at another marketer, that’s easy stuff and no sweat. With a larger business, though, you first have to get a list of names so you know who you have to get in touch with. It’s important that every party gets a copy of your joint venture offer, if several people are decision makers. You don’t want to send out emails too far apart, as you want all of the parties to get the message around the same time. You might have to phone the business to get the names of the right people to contact.

Many marketing methods have only existed since the internet came into being. If you think about it, though, joint ventures were being conducted by merchants many thousands of years ago. Whenever two businesses can find a way to work together profitably, there’s a potential JV. Even if you’ve never done one, there’s no reason why you shouldn’t start now. There’s a learning curve, as with anything else, but if you make a start you’ll soon be comfortable with the process.