One of the most critical aspects of finding success online is making sure that your website is user friendly. This is going to sound pretty harmless but it can be completely unforgiving when you do it wrong. It’ll be obvious when you get it wrong because your numbers are going to be in the toilet. Get some analytics on your site and start figuring out where the trouble spots are. You might even hire a person to do a user friendly criteria site audit. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.

There is quite a lot of research that shows that your navigation should only be displayed in a couple of different places. Either set it on top of your header or put it right underneath it.

The other location you can place it is on the left handed side or in the left column in your layout. The area to avoid is the right handed side of your site. This means that either you can build a website that is two or three columns big. If you create a three column website, though, you need to make the lefthand column your primary navigational area. The right handed column is where you put other information. For instance, you might want to publish ads, other kinds of creatives or whatever special offers you might want to offer to buyers. It is this layout that people have found to be the most effective.

You know that you should have a contact form on your site, but there are several good reasons for this. There are lots of reasons with two being for Google when they crawl your site, and you may want to be listed somewhere else. Also, people do check out these pages on your site if they’re a first time visitor because they want to know if you’re up and up. I’ve had my cell phone number on a sales page and only one person used it in several years – but it looks good.

It is important for the home page to be as clear as possible and for it to be highly structured and organized. There shouldn’t be any confusion about where they should start. Then your clear processes can be easily followed along with basic offers to them. Not just that but there are some informational pages that every web user is going to expect to see. You can feel free to see these as unrelated to the content as well as the other things that you’ve got to offer. And they’re standard type business site pages such as contact, faq, help pages and the about page. It’s important that these not just be on your home page but that they also be accessible from all of the different pages of your website.

Remember that making your business site user friendly is just a good investment. You can trust the specialists at digital marketing Raleigh NC to design and manage your website with users in mind.

Distinctive Tips to Write SEO Powered Blog Posts

Blogging can be seen as a two way communication because when you write something, people read and respond by commenting. It is a very good method for connecting with a large audience of people However, if your blog does not have the traffic that is required, it will lose its most important purpose This is why it is imperative that you always get readers to your blog and the best method involves using SEO. Below are a few suggestions that can help get your posts ranked by using SEO.

Original Content

Be original when you create your blog posts. You don’t want to simply follow the lead of other bloggers, but come up with your own theme. Many bloggers are turning to vlogging or video blogging because it’s giving them a better way to communicate with their visitors and create good content. Vlogging is one approach, but you can also just use videos as a tool for your posts, especially to deliver educational content.

Are you wondering why you should bother with video at all? They are a way to get ranked for your keywords, because search engines favor videos when it comes to rating your content. Anyone with a computer can make videos now, as you can use programs like Camtasia or free services such as Jing that make it simple. A simple way to have your voice in a video is to record it using your own cell phone. Video distribution services make it simple to send your completed videos to Youtube, Yahoo Video and other video sharing sites.

Choose the Right Keywords

When you’re choosing the keywords for your blog posts, try to go for long tail keywords. This is because long tail keyword phrases have less competition and can get easily ranked. In addition, you will have the ability to keep your post specific in nature so than when someone comes to your blog, that is specifically what they were looking for. This would encourage more readers and make new visitors become everyday readers of your blog.

Try New Things

You can also use audio to instantly increase the perceived quality of your blog posts. This could mean that you’re just recording a simple audio clip with relevant information or a recording of a podcast that you did. Try using audio and you’ll soon come up with many ideas of how it can improve your blog. In conclusion, this article clearly shows that SEO is important for blogs. There really is no good reason why you should be concentrating on trying to get search traffic because it doesn’t cost a thing. There are a number of blog owners who depend on search engine traffic to get others to see them, which brings in more referrals. So go ahead, work towards creating blog posts that are highly optimized for your targeted keywords so that you get relevant traffic coming your way. If you need any help with your SEO, Raleigh local SEO are the people you need to go to.