Archives

All posts by Susan Lee

Whether you have a website or some other online business venture, your goals are the same and that’s to have specific traffic. To go about this, you must get your site ranked high in the search engines. If you are good at your SEO, you will find that you not only get the traffic you want but your conversion rate will increase, too. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site in the long run.

Your main goal should be to get the search engines to approve of your site, not ban it completely. This is why it’s essential that you pay attention to what you can’t do if you hope to be successful. You are about to read some blunders you shouldn’t make if you hope to get that targeted traffic that converts.

Too Much Graphics

Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Having a high number of images on your website will leave less room for search engine-friendly content, which will lead to a lower ranking. The text that appears on images is not like the plain text you have on your pages. Search engines can’t read the text you have showing on your images, which makes them worthless for SEO purposes. If you really do want to use images, you should have your main keywords in the image’s ALT attribute. This way search engines would be able to read this attribute in the image, which will ultimately help your ranking.

Faulty Internal Linking

Faulty internal linking is a huge mistake that even many marketers don’t know they are making. It’s difficult to control how other sites link to you, but you have total control when it comes to linking your internal pages. Not only will your web pages rank higher, which results in more traffic but you will make your site more user-friendly to its visitors. Most people focus on creating links that send their visitors someplace else. But when you put everything in place, you’ll see great results. And these results last for a long time. A perfect example of a good internal linking structure is Wikipedia; notice how they have all of these links that send you to a page with a similar topic?

Spamming

Link spamming is when someone distributes their URL across the web to get incoming links, while getting links is important; you will be penalized if you get too many at once. When a person launches a website, he/she reads that creating thousands of links will get you on the first page of Google. But this doesn’t work that way, as search engines like natural link building. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. For the best results, you have to build links in a natural way; the same way that you will get them if you weren’t adding them yourself.

Overall, your aim with SEO should be to keep it as ethical as possible. Some webmasters have no idea the damage the above mistakes can do to their websites. Don’t just stuff keywords in your site or it will be viewed as spam. You should also know that using copied content will turn readers off and the search engines will penalize you, too. Therefore, no matter if you’re going to hire an SEO professional or you’re going to do it yourself, you need to use the best SEO techniques.

Achieving the type of mindset most suitable for business can certainly be a challenge for most people. The truth of business is that people ordinarily fight themselves in the battleground, which is actually something in their thoughts. We each take on some sort of depressing characteristic that ends up bogging us down for what seems like an eternity. Not having enough self-assurance is one of the difficulties, plus more of a really long list. You can boost your business attitude by reading through and really thinking about the upcoming suggestions.

Staying Calm

Your life is calmer and you are better capable of making good decisions if you don’t get upset. You should already know, from the experiences that you’ve had before, that this is the truth. This is also true in the business world, you can help your business quite a bit by reducing the amount of emotional involvement you have in your business dealings. You can do this, of course, it just takes some work. Look at your business for what it is and do what you need to do. If you see that something is going wrong or isn’t working the way that you want it to, you simply need to figure out the facts of the situation too. Even if you are an emotional person, remind yourself that you need to just look at what is happening and address it.

Boosting Confidence

Most people do not possess a successful business mindset or attitude. For some, who are more confident people, it is going to be easier than it is for other people. But most people have a hard time with it and that’s who we are focusing on. What you have to do is work on developing new habits of thinking. This is supposed to help you figure out how to come up with a new way to think and believe habitually. It’s possible to do–everybody has the capability. You need to be prepared to be patient and to make a real effort before you take on this task. This will not happen overnight but you can continue to work on it and get started in the business. You simply need to believe that you are capable of it and to remind yourself of this capability every day.

If you go into IM on your own, work hard to come up with ways to motivate yourself and to continue to move forward. This will require at least a tiny amount of self-esteem. There are millions of people in the same boat, so you are never alone even though it feels like you are. You simply need to have the confidence that you know what you’re doing and that it is the right thing to do. It’s possible to work quietly and know for sure that you’ll figure out a way to make things work. Eventually, you will happen upon whatever it is that makes all of the time and effort you’ve put in seem worth it. That is how you come to believe in yourself. Trust that the state of mind that you need to be in and the set of core beliefs that will assist you in business are doable. It will take time to make them come to light, but it has been done by regular people. They were simply encouraged and kept on keeping on with their efforts.