Websites

Getting Positive Results from A Site That’s User Friendly

Posted by Susan Lee on February 8, 2019
Posted in: Websites.

One of the most critical aspects of finding success online is making sure that your website is user friendly. This is going to sound pretty harmless but it can be completely unforgiving when you do it wrong. It’ll be obvious when you get it wrong because your numbers are going to be in the toilet. Get some analytics on your site and start figuring out where the trouble spots are. You might even hire a person to do a user friendly criteria site audit. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.

There is quite a lot of research that shows that your navigation should only be displayed in a couple of different places. Either set it on top of your header or put it right underneath it.

The other location you can place it is on the left handed side or in the left column in your layout. The area to avoid is the right handed side of your site. This means that either you can build a website that is two or three columns big. If you create a three column website, though, you need to make the lefthand column your primary navigational area. The right handed column is where you put other information. For instance, you might want to publish ads, other kinds of creatives or whatever special offers you might want to offer to buyers. It is this layout that people have found to be the most effective.

You know that you should have a contact form on your site, but there are several good reasons for this. There are lots of reasons with two being for Google when they crawl your site, and you may want to be listed somewhere else. Also, people do check out these pages on your site if they’re a first time visitor because they want to know if you’re up and up. I’ve had my cell phone number on a sales page and only one person used it in several years – but it looks good.

It is important for the home page to be as clear as possible and for it to be highly structured and organized. There shouldn’t be any confusion about where they should start. Then your clear processes can be easily followed along with basic offers to them. Not just that but there are some informational pages that every web user is going to expect to see. You can feel free to see these as unrelated to the content as well as the other things that you’ve got to offer. And they’re standard type business site pages such as contact, faq, help pages and the about page. It’s important that these not just be on your home page but that they also be accessible from all of the different pages of your website.

Remember that making your business site user friendly is just a good investment. You can trust the specialists at digital marketing Raleigh NC to design and manage your website with users in mind.

How To Create A User Friendly Business Site

Posted by Susan Lee on October 11, 2017
Posted in: Websites. Tagged: , , , , , .

User friendliness is the name of the game if you want to build a website that will perform well and help you succeed. That sounds like a harmless term but it can be brutally unforgiving if you’ve got it all wrong. If you do get it wrong you will know it because your bounce rate won’t just be sky high, the traffic you do get won’t stick around that long. Put some analytics in place so that you can start sussing out your trouble spots and how to fix them. You might even hire a person to do a user friendly criteria site audit. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.

The one and only thing traffic wants to know after arriving on your home page is what’s in it for them. You won’t capture every visitor’s heart, but a well crafted home page will get a percentage of them. Chances are you’ll be building a content site, and that means you’ll need to have quality information. Never make visitors have to click through more than two or three times to find what they want. If you violate this, then you know very well what the consequences will be.

It is important to prove that you are better than the competition but you already know that.

Tons of ways to do this but be careful that you do this in the best way. This is a strategy that involves your making sure your visitors are immediately aware of what your business has to offer. Whenever a new visitor finds his way to your page that is what they want to know. They need to know what it is you offer what how it will be of benefit to them. Make your logo have a short tag line on the upper left–either within the header or just below it. That is one informational device down and your site’s title and introductory paragraph can take care of the rest.

People on your home page want to know what you have for them, so put something in the way of an offer. You can also make use of your side bars for this as well such as a nice banner or a link. So think about what your market wants, and be willing to test out different offers and even ad formats. You can offer something like a special one-time promo or an incentive to join your mailing list. The timeless wisdom is that words sell, and that will always be true – so use good copy to sell what you have.

It is important to avoid things like optimizing for user friendliness or thinking that user friendliness is a universal idea even though the concepts are often that way. Changes are often made depending on the audiences that visit your website. There are always exceptions to the rules and you might be able to get away with a few things that other people can’t.