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How to Write SEO Copy That Gets Results

Posted by Susan Lee on April 6, 2020
Posted in: Business.

Boosting Your Online Business

Want to boost your online business to new heights? If the answer is “yes,” then you have to learn about the proper copyrighting procedures. The best copywriters know that web content should be powerful enough to bring in new sales and leads. Copyrighting is a crucial step regarding search engine optimization, or SEO. Increasing your rankings on the search engines requires careful placement of SEO inside your marketing campaign. Dealing with two things at once to get the best placement with key phrases and words, offering a fresh and upbeat sales copy that is also has a proficient appearance, can certainly be quite a task at times. In this article we will be looking into a few SEO copywriting tips that will help you create perfectly optimized content which will help you drive targeted traffic and convert it as well.

Keyword Placement

A main objective when you optimize web content for search engine ranking is making sure your targeted keywords and phrases are in all these key locations: the tags, description and the title. Perhaps you could even go one step further, and follow suggestions from some businesses that insist it’s also better to have your keyword in the domain name, too. Honestly, plenty of websites do quite nicely regardless of this extra step, though. The way you place your keywords in the content is really crucial because eventually, your search engine positions will be based on this one factor. Keyword placement in your content does not have to be a complicated or copious process to succeed. Don’t have more than 3 primary keywords and keep the keyword density between 3-5%. It’s a lot of work to get the attention of the various search engines, you need some marketing groundwork in place first. Carefully select your three keywords before you even begin your copywriting; this will help you to plan and write all of your content.

Keyword Density and Web Design

You should know what your website deals with, what it is all about. Knowing who your target audience is is vital, then, at the very inception of the process of writing your content. However, if you are aware of what market you want to aim for you should have no troubles identifying keywords. Then all you have to do is place your keywords within the body of your text and title to create interesting and effective copy. An example of well-chosen keywords is to think about a topic such as web design; you would, of course, choose keywords related to web design. There is also an optimal length for copy on your website. Both your main page and the other significant sections of your website should have enough keyword infused text on them to be efficient by the standards of SEO copywriting. Search engines often want to see text that is between 300 to 500 words on page to analyze the keyword relevance.

Finally, don’t make this very common error of writing SEO copy : do not use your keywords too often. Some people strongly believe that content that has good keyword density can give worthy results. Unfortunately, when you go overboard with keyword use, your content sounds stilted and is not easy to follow. Another reason not to overuse keywords is that you run the risk of being charged by search engines with spamming, for which there are penalties.

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