Are you trying to do everything you can to rank your website well with the search engines? Why aren’t you getting the outcomes you want, then? Many new webmasters who try to optimize their site for the search engines forget the basic rules that they need to keep in mind. The rules search engines set for their ranking requirements are always being changing and the means of optimizing websites are changing as well. If you want to stay ahead of the crowd and see your site on the first page of Google, you need to avoid making the following mistakes. If you don’t make these mistakes, you will succeed and it doesn’t matter how much capital you have.
Slow Website
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. Flash may help you with the visitors to your website, but search engines can’t see it and therefore it can’t be seen by the spiders.
Content is what attracts the search engine spiders and when they don’t find it, they’ll simply skip your site and move on. Your ranking will be greatly affected by this. You can still have your flash as long as you use text also so that the search engines can find your site. You have to have a lot of text if you want to rank high.
Not Using ALT Tags
Don’t forget to put the ALT tags in all the images on your site. Alt tags are the description of the picture you get as it loads.
However, if you use ALT tags in your images, you will also get a higher ranking with the search engines. People mostly forget about this when it comes to search engine optimization. ALT tags used with your keywords in them, then, have the benefit of getting you recognized by humans and search engines alike.
Incoming Links
Getting incoming links too quickly is also a mistake, as it will send out a red flag to the search engine and they’ll penalize you for link spamming. A major myth going around right now is that your new site will catapult to the number spot on the first page if your link is mass distributed across the web. Don’t be fooled, the search engines know better than to fall for such a silly trick. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. The big secret is to build links slow and steady. In conclusion, there are many different elements which go into making your SEO successful. Don’t fall for the promises made by ‘blackhat’ SEO tactics that say you’ll see instant search engine results, especially since none of those techniques will benefit you in the long term. Try to focus on using Whitehat SEO techniques that are more reliable in terms of improving your search engine rankings, bringing in plenty of targeted traffic and won’t get you banned for your efforts.