When you are new to the idea of building user friendly websites, it is important to understand that there are many facets to consider. You can be as fancy or as complex as you want; if things like Taguchi Multivariate testing are important to you, you can certainly explore them. But it’s best to start simple and small and then work your way up. The reason for this is you need to find the knowledge and then learn it. When you do this, you should start at the very beginning and start making small changes.
Nobody likes having a hard time finding information either at Google or on your site. So all processes have to be done in the fewest clicks possible, and actions such as ordering or opting in have to be intuitive, simple, and very fast. All forms need to be easy to understand and made for skimming, plus any instructions have to be extremely easy on the brain with preferably no effort. Get an A/B split testing script so you can make everything optimal, and that will bring you higher conversions.
There are lots of things you can do to set yourself apart but what matters most is that the ways you do this actually work for you. This is a strategy that involves your making sure your visitors are immediately aware of what your business has to offer. Anytime a new visitor lands on your page, that’s the number one thing they’re looking for. It’s important that they see what you can do to help them and the number of benefits they will gain from that. Your logo needs to have a short tag line either right under the header or within the header itself. This is an informational device and the site’s title and first paragraph will help you conquer the rest.
What you place on your home page should not be a hard sell, however a friendly presell message is perfect. The sidebars are great places for these offers such as some copy for a free ebook or video. Aside from that, make your offers very clear and super easy to understand, but remember you can place different sidebar offers on different pages, then test that. What you do is up to you, and that’s why you have to always be testing what you do use on your site. Avoid GIF animations and the like, and just experiment with various designs for banners and graphics.
Remember that making your business site user friendly is just a good investment. There’s a ripple effect and it’s all good outcomes for you if you do it properly and with good intentions. Once you do things like this, then it becomes a change of habit and more of what you do will scream quality. Invest in a strong web design and SEO team to handle your website project. SEO Wilmington will provide you will excellent customer service and top quality work.