User friendliness is the name of the game if you want to build a website that will perform well and help you succeed. That sounds like a harmless term but it can be brutally unforgiving if you’ve got it all wrong. You will know if you’re doing it wrong because your bounce rate is going to be way too high and nobody will spend much time on their site. Put some analytics in place so that you can start sussing out your trouble spots and how to fix them. You can even hire someone to do a site audit for user friendly criteria. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.
It only makes complete sense that creating a pleasing place for your visitors to learn will be a good thing. Aside from your content, just getting things done like joining your email list must be fast and involve no work. If you have anything that needs to be filled out, like a form for something – easy does it without asking for too much information. If you have never done any split testing on your site – shame on you, but seriously, you really need to start doing it.
Set Yourself Apart
There are lots of things you can do to set yourself apart but what matters most is that the ways you do this actually work for you. This is part of the strategy with making your visitors nearly instantly aware of what your business provides. This is the thing that every person who finds your website is going to want to know. They want to find out what it is that you can do for them and how they will benefit from it. Have a logo with a short tag line under it on the upper left either in the header or just under it. It’s an informational device and from there the title of the website and the first paragraph on the site will help with the rest.
You can easily make your website stickier when people don’t have a compelling reason to leave. It is best to let a professional ensure your website grabs attention and holds on to potential customers. SEO company near me will make sure your site reads and functions properly, as well as making sure it is ranking properly on Google.